Country Music Hall of Fame and Museum
Re-Branding the museum within the market place.
The final look had to create consistency while maintaining the integrity of the message for the museum. The individual departments effected included Historic Studio B, Membership, Group Sales, the Museum Store, Visitor Services, Two Twenty•Two Grill & Catering, Events, Education, Programming, and all advertising. To accomplish this, each division was assigned a specific color and appropriate headlines. I established consistent fonts and treatment of images. This look was translated into ads, various on-property signage, billboards, brochures, website, among many other applications. It was the first successful approach at branding the divisions within the museum to create a unified look, while still allowing room for individuality.