400 Moons

NowPlayingNashville Branding

NowPlayingNashville.com, an initiative of The Community Foundation, is a nonprofit arts & entertainment guide whose mission is to support local arts, festivals, sports, family fun, and other community events happening in the Middle Tennessee area. With the launch of a new website, I was responsible for updating a logo that was almost 10 years old. Keeping elements that had existed since initial launch in 2007, like the star, I tried to nod to the original logo, but the goal was to make the branding a little more modern and energetic. Along with a new logo, I established color palette and consistent approach to the primary images on the website and within marketing materials.