400 Moons

Scout

Scout is the online children's boutique owned by Jennifer Kite, that focuses on offering a thoughtfully selected collection of responsibly made clothing, gifts, accessories, and nursery decor. Jen was looking for a logo that felt friendly and child-like, but sophisticated enough to reflect the mission of her store. We chose a color palette that would not compete with product, and a shape that could be versatile. The logo was designed with the website and collateral in mind, and additional hand drawn elements were provided for branding use.